Partnering with MADD Canada 2003 to 2017

#TAXI has been a long-time sponsor of MADD Canada, promoting the highly visible “Last Call” ad campaigns for over 14 years. This support started with the Red Ribbon Campaign, growing to include being an Official Sponsor of MADD’s High School Education Program, the Inaugural National Sponsor of Campaign 911 and becoming The National Taxi and Transit App sponsor with the launch of The Ride from 2015 to 2017.These ads encouraged people to make a good choice and call #TAXI or get others to do so and get home safely instead of risking driving while impaired. The ads have appeared in radio spots, TV, cinemas, magazines, liquor stores, bars, campuses, and major sports venues as part of our support up to 2017.

In the USA, #TAXI also sponsored the good works of MADD from 2006 to 2012.